In the big competitive world of retailing, Missoma are doing so many things right. First off, they've got some key YouTube influencers on their side which means that I've heard their brand name and seen their jewellery countless times. To be honest with you, this is the main reason that I went on to buy something from them. I wanted to invest in some new earrings but I didn't know where to look, so I googled Missoma. I knew their name, it was easy to find their website, and I'd already heard countless recommendations from influencers that I trust. The marketing strategy clearly worked on me, and now I'm in the posession of a pair of Missoma's Silver Claw Amethyst Studs (RRP £49.00 / £12.35 on sale).
