I love face masks. Applying a face mask feels ritualistic, and wonderfully healing and restorative - a once-a-week chance to do my skin some special good. Marketeers jump on this bandwagon because it's great for sales, because what self-loving woman wouldn't want to quench her skin's thirst? Or to "bio-repair" and rejuvenate her skin? But so long as you're able to take any and all of these claims with a big pinch of salt, face masks and any other of sort of weekly treatments can be fun and still do your skin some good. Personally, I use face masks twice a week and for me they're very much connected with self-love and taking time away from my everyday worries. I apply my face masks whilst I run a bath, or at the end of the day before I go to bed. When I pick them up I know I'm about to take a moment to pamper myself in a way that I enjoy, and all of my favourite face masks do something wonderful for my skin.
