Living Nature's New Organic Red Lipsticks - Pure Passion Review and Swatches

Living Nature have recently released two new shades in their range of Organic lipsticks. The two new shades are both reds; Pure Passion is a classic red with a crimson undertone, whereas Wild Fire is a warm red shade. I was very kindly sent the shade Pure Passion*, and I really excited to try it out because I'm already a big fan of Living Nature's Organic lipstick formulation. I already own the shades Precious and Summer Rain, and I reach for both of them quite a lot as I love their creamy and long-lasting consistency.

There are a couple of differences between the lipsticks I already own and the newly released Pure Passion. Firstly, Pure Passion is housed in the same sleek rubberized lipstick bullet, but unlike my other two lipsticks it has "Living Nature" written on the side. Additionally, the colour of the detail at the top of the lipstick bullet is a different colour (as pictured above). I quite like these little updates to the packaging, they're subtle but they're definitely improvements. 

In terms of formulation, I think that the shades Precious and Summer Rain are ever so slightly thicker and creamier in consistency than Pure Passion. Pure Passion could benefit from a second layer if you wanted it to be a really opaque and even colour. And in terms of colour, Pure Passion really reminds me of a classic strawberry jam - it has a deep colour and it's a very mid-tone red, not too blue or too orange. Unlike my other two shades, Pure Passion also features very fine micro-shimmer which is completely undetectable on the lips but you can see it quite clearly in the bullet.

I think that Pure Passion* is a gorgeous addition to Living Nature's Organic lipstick range, and it's left me keen to try the other shade - Wild Fire - as I can't deny that I'm also a fan of warmer-toned reds.

 You can find Living Nature's Organic lipstick in Pure Passion* on Botanical Brands' website for £19.50.

This post contains PR samples - marked with an asterix