L'Oreal Color Riche Matte Lipstick in Cliché Mania (229)

I've wanted a hot, orange-toned red lipstick for absolutely ages, and L'Oreal's Color Riche Matte Lipstick in Cliché Mania is everything I've been waiting for. As a shade, it's got that bright, summertime sizzle that just screams hot-weather and sunshine. And as soon as I apply it I feel bolder - it's the age old red lipstick effect!

As a formula, L'Oreal's Color Riche Matte Lipsticks are really lovely drugstore mattes. They're not drying like some of my other matte red lipsticks can be and this is probably because they still have quite a creamy formula. They glide onto the lips straight from the bullet with ease, and its surprisingly simple to achieve a neat application without a lip liner or lip brush. They feel incredibly comfortable once they're applied, and they tend not to budge for quite a long time unless you're eating or drinking. I did find that once I started to drink or eat the lipstick faded unevenly, slowly disappearing from the centre of my lips before needing a touch up. 

Overall, I think they L'Oreal Color Riche Matte Lipsticks are fantastic - definitely a new drugstore favourite formula - but they're not necessarily going to knock some of my higher end favourite formulas off their pedestals. That being said, Cliché Mania is a really gorgeous colour and I definitely prefer the shade to some of the high-end reds I have in my collection. I know it will get a lot of love this spring and summer!

If you'd like to win L'Oreal's Color Riche Matte Lipstick in Cliché Mania for yourself then head on over to my twitter page where I'm giving away a brand new lipstick for one of you lovely lot to win - all you have to do is follow me on twitter if you aren't already and RT my giveaway tweet. Good luck if you decide to enter - the competition will close tomorrow, April 18th, at midday.

Have you tried any of L'Oreal's Color Riche Matte Lipsticks? What's your favourite red lipstick?